East Anglian Ambulance Service have launched a national “In case of Emergency ( ICE )", the campaign was launched this week by Bob and Falklands war hero Simon Weston in association with Vodafone’s annual Life Savers Awards.

The idea is that you store the word “ I C E “ in your mobile phone address book, and against it enter the number of the person you would want to be contacted “In Case of Emergency".

In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It’s so simple that everyone can do it.

For more than one contact name ICE1, ICE2, ICE3 etc.

You can find the link to the press release here: http://www.eastanglianambulance.com and you can download a poster for your office here http://www.eastanglianambulance.com/content/ice/images/